Video Production is finding its way, sat nav product training
Back in March and April we were set the task of producing Garmin, Sat Nav Product training videos to be used in a national chain of stores.
The challenge was to take the client script, record a voice over and then create three sections of content, the unit animated with features explained, an in store sales situation re-created and finally real-time footage of the unit being used on the road and in detail.
Filming and animating the product was fine, the creative part came in how to film the unit on a dash-board in such away that you can see the SAT NAV screen and not suffer camera shake and wobble. To solve this we filmed the unit on the dash-board in a wide shot , so you can see out the window and what the road conditions were like. We then re filmed the sequence with the Garmin unit attached (on a home-made bracket that placed the unit) directly in front of the lens. We then over laid this sequence on top of the window shots to create steady SAT NAV images on a moving car unit. The result was great and the five videos are now in use, we are about to make a web version available and when this is done, I’ll post a link so you can see the results.
Buz
